Marketing is an exciting field full of talented digital experts who work very hard to stay on the first in the competition.
Hiring managers now look for students who are updated with the latest trends, tactics, and news. If you’re trying to get your foot in the digital marketing world and not having any luck, it is probably due to the lack of relevant skills on your CV.
With thousands of courses & certifications all claiming the similar benefits, it’s almost impossible to find the program that works best for you. Here is the list of the best 5 Digital Marketing Certifications that will sharpen your skills & land you a suitable job in 2020:
If you want to join the best digital marketing institute in Jaipur.
1) Google Analytics IQ Certification
As an aspiring digital marketer, you will soon learn that all phases of digital marketing revolve around Google in one way or another.
You do not need to be an analytics wizard to find success in digital marketing. But it is critical to know how to measure campaign metrics as well as monitor KPIs to enhance and scale marketing tactics.
The Google Analytics Individual Qualification certificate displays to potential candidates a working proficiency in Google Analytics for those that pass the final assessment of 70 questions.
2) Hoot suite Social Marketing Certification
Social media is a strong tool, but also a sort of saturated space. This is employers look for students that are committed to constantly learning and staying ahead of the game.
Hoot suite is the most known social media management platform among marketers. Hoot suite provides online social media marketing training for all abilities. You can opt to move from the introductory course to an advanced social media strategy certification.
The Social Marketing Certification examines your knowledge of the core concepts of social media marketing & shows your abilities as a social marketing wizard. Before taking the 60 questions online exam to earn the certificate, Hoot suite highly recommends users begin with the free social media training course.
3) Google Ads Certification
A powerful Google Ads campaign can build or break your marketing plan. Most significantly, advertising on Google generates fast results for business looking to gain ROI.
To pass the program, candidates will be tested on the basic & advanced knowledge of Google Ads. Candidates are required to comprehend concepts like campaign setup, the value proposition of online advertising, management, optimization, and measurement.
Your certification is intact when you pass the Google Ads Fundamentals assessment & one of the additional advertising product assessments. As another requirement, you should score 80% or higher marks to pass.
The additional assessments involve Search Advertising, Mobile Advertising, Display Advertising, Video Advertising, and Shopping Advertising, and are available by Academy for Ads.
4) Hub Spot Content Marketing Certification
Content is the king and that is ‘cause it influences all other online strategies. More specifically, high-quality, appropriate content is king.
Content remains a key tenant of digital marketing, and recruiters look for job aspirants who possess proficient writing & communication skills.
The Hub Spot Content Marketing Certification covers about twelve separate categories that will keep you up to date on best practices & research. This makes the program ideal for aspiring content marketers who want to understand the importance of content marketing & assist companies to gain marketing ROI.
Hub Spot boasts different programs across the digital marketing spectrum.
5) Digital Garage: Fundamentals of Digital Marketing Certification
Google’s Digital Garage provides free tutorials on just about each digital marketing concept you can think of.
If you could pick only one certification program it would be Google’s Digital Garage with its extensive range of courses.
The training modules are suitable for those looking to learn all of the basics in a single place. Topics run from analytics & data insights to display advertising.
The whole course consists of 26 topics and it is accredited by the Interactive Advertising Bureau Europe &The Open University.
Beginners looking to learn the necessary core concepts of digital marketing & marketers that want to refresh fundamental skills will love the interactive layout & design of the courses.
Marketing agencies such as Brandastic value certifications from credible platforms like Google when it comes to hiring for job positions. If you are unsure of where to start with your digital marketing training, then Digital Garage is the answer.