Facebook is still a champion of social networks, where friends connect and share everything online. More than just a meeting place for friends, Facebook has become a place where companies advertise through customer interaction and self-marketing.

In this post, we’ll look at three ways to use Facebook for marketing.

Whether you’re a big business or a small local business, Facebook is a powerful marketing tool – it’s a great place to keep customers informed, develop your brand identity, and expand your coverage.

1. Make the most of your Facebook business page

A Facebook page is a great free marketing tool for companies. These pages allow companies to identify themselves, not only to list product and service offerings, but also to share links, images and posts on a customizable page to give you a better idea of ​​the company’s personality and character.

The Buy Now button on the Facebook business page
Your Facebook business page is a great place to develop your brand identity and display your human page. Facebook is the place where you can loosen your tie a little – don’t be afraid to be funny.

Finally, you need to consider what your target audience wants to see. Share photos, links, videos on social networks, whether they are related to your business and look like your target audience. Use Facebook Insights to see what attracts your audience the most.

In addition to the fun videos of dogs walking in small shoes, a shoe store can also post an article on how to accurately measure the size of the foot, what type of insole is best for various injured foot problems, etc. A good mix of humor, educational resources and posts about your store updates are ideal.

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2. Facebook advertising: classic ads

Facebook offers its own form of advertising with Facebook ads, which appear in the page columns of the Facebook site. These classic advertisements are more precisely called market advertisements. These include a copy title, an image, and a link to a Facebook page, a Facebook application, or an external website. Implementing Facebook advertising in your Facebook marketing strategy is a possible technique for increasing likes or clicks on your site.

Facebook advertising features include:

  • Demographic targeting based on Facebook users’ data about age, location, education, and interests.
  • Ability to set advertising budgets.
  • Ad testing, in which multiple versions of ads can run simultaneously to compare ad designs and configurations.
  • Integrated tools for measuring ad performance.
  • The ability to advertise in your specific area is great for local businesses.

Facebook does not disclose information about CTRs, so it is difficult to know how effective Facebook ads are. In our Facebook and Google Image Ads infographic, we found that Facebook ads generally have a CTR of 0.051% and an average CPC of $ 0.80; however, a company’s advertising costs on Facebook can vary greatly, depending on the targeting options listed and the competition.

Using Facebook advertising to increase your “appreciation” can be very beneficial: when a user likes your page, he will essentially become a follower of your company page, and your posts will appear in the Facebook news feed.

This results in more users interacting with you and your brand, forming relationships that could eventually convert in the future.

3. Host contests on Facebook

Organizing contests, contests, or promotions on Facebook is another Facebook marketing tactic that can increase the awareness of fans and the brand.

When conducting a contest on Facebook, keep in mind that contests can’t be hosted by Facebook itself (which means you can’t ask for feedback as contributions, people post answers in comments, etc.). Companies need to use a third-party app to create competition on Facebook and then direct users to the app on their Facebook page.